I’m not typically into Valentine’s Day… and we certainly don’t exchange presents for the holiday. But these little Love Shop monogrammed items from Clare V. may be making me change my mind! Always happy to add another pouch to my collection.
Send a little link to your significant other Order today for guaranteed delivery by Valentine’s Day!
Pregnancy. To be honest, it terrifies me. TEN months spent managing an ever-changing body in order to prepare you for a lifetime of parenting, teaching, loving, and coaching an actual human being. I don’t know how anyone does it. Sometimes I wonder why. But the pregnant women and mothers I know have gracefully managed their pregnancies and become incredible, inspiring moms. And babies are pretty awesome… so I know it’s worth it.
But, one aspect of pregnancy that seems incredibly unfair to me is that it is a lot of work. On top of the changing body and the buying all of the things the baby needs, pregnant women are suddenly inundated with all new needs – particularly new clothing and new beauty products that won’t harm the baby. I’ve watched my friends try on clothes and research products – everything feels like a compromise – style or comfort? safety vs. efficacy? How do you choose? It could drive anyone crazy – why should we subject a woman (who could potentially be carrying a future Nobel Peace Prize winner!) to that?
Courtney Klein is working to solve this problem with Storq, a new collection of pregnancy basics. Black and white cotton basics, made in LA, and all natural beauty products (also made in the USA) that are safe for pregnant women. Pregnant women can buy individual items or bundles, and the work and research is literally done for you.
I’m not pregnant, but honestly, I’d love a set like this for myself with non-maternity basics. We make decisions all day everyday, most of them shouldn’t be that difficult. I love that Courtney and the Storq team are redefining pregnancy, making it easier – and more fashionable – for new moms. Thank you, Courtney, for taking the time to answer some questions… Looking forward to seeing what is next for Storq!
WHAT/WHO INSPIRES YOU?Women. Strong, smart, stylish women. Rule breakers, shatterers of glass ceilings.
Maternity fashion can be pretty bleak. There’s a lot of poor quality and questionable style out there. We saw an opportunity to provide women with thoughtful pregnancy essentials without getting in the way of their personal style.
We’re in favor of minimal silhouettes, super soft fabrics, and a good shoe.
More chic essentials from your friends at Storq. Stay tuned.
We work in SF and NY. We have a lot of Google Hang sessions in Pregnancy Town (you can name your hang, so we do that).
Our basics are milled and manufactured just outside of Los Angeles, CA. We’re proud to support our domestic garment industry.
We don’t like bows. There won’t be any small bows. Also, no tags, fewer seams, fabric that’s soft with lots of stretch, minimal shapes. In short, it’s a comfortable uniform that will take you through all 9 months without breaking the bank.
Photos c/o Storq. Follow Storq:
So excited to share one of my new favorite online shops with you today!
Tina Burgos launched Covet and Lou last fall, after owning a celebrated Boston boutique for ten years. Today, Tina is focused on apparel and home, championing independent designers and giving us access to an incredible collection of vintage goods.
Covet + Lou just released their Spring collection, featuring some A-list labels (giejo!) and several new-to-me favorites… I’m honored to be curating a collection for Tina – check out some of my favorite items (it was not easy to narrow down my selections!) and, if you are interested in knowing whether or not I’ve ever been arrested, read my answers to The Covet + Lou Questionnaire!
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I fell in love with the Veronica Beard Spring 2014 collection last fall, after the the founders (and sisters-in-law!) were featured in The New York Times… The collection is finally hitting stores and is pretty incredible. I’ve been dreaming of the perfect black jumpsuit for months and this one is exactly that.
Veronica Beard is created by sisters-in law – who both happen to be named Veronica! – who are focused on the concept of simplifying high style into a uniform. I’m always a proponent of the uniform… and this is one brand that I could see myself wearing all the time. Investment pieces, yes, but they feel fresh and new while still managing to be classic.
Some favorites…
The brand is currently featured on The Fashion Fund and has a great blog… follow along:
